Privacy Notice & Disclosure Policy

Privacy Notice
Issue no: 1
Issue date:  May 23 2018

1. Introduction
Life Behind The Purple Door provides parenting advice, resources and services to interested people. The privacy and security of our audience and clients are of paramount importance, so we’re committed to protecting the data you share with us. This private notice explains how Life Behind The Purple Door  (referred to as "us", "we" or "the website") processes information that can be used to directly or indirectly identify an individual ("personal data") collected through the use of our website and services.

For the purposes of this notice, the term "visitor" will be used to encompass all the types of people interacting with Life Behind The Purple Door, including site visitors, clients & customers.

Any information stored by us is treated as confidential. All information is secured and accessed only by authorised personnel,  with appropriate security measures in place to protect against breach or loss.

2. Collection and use
2. 1 Email & personal details
If you are a visitor to our website, you will be offered various downloads, offers or services. Should you choose to access a part of Life Behind The Purple Door that is not freely available, eg a lead-gen offer or paid product, you will be asked to provide your email address and agree to receive ongoing (relevant) communications.  If you do not grant the requested consent, accessing the special offers may not be possible.

Depending on which offer you are accessing, your data will be processed in one or more of the following ways:
  1. Added to the Life Behind The Purple Door email marketing list offered by ConvertKit, who themselves adhere to privacy laws with strong security. When you open or click links in our emails, your action will be automatically noted so that Life Behind The Purple Door can serve you better
At no time are credit card details processed by Life Behind The Purple Door itself.

2.2 Cookies
Cookies are temporary, small pieces of information sent to a visitor’s hard disk. They can’t run programs or deliver viruses, nor can they track your behaviour in alarming ways. The Facebook Pixel and Google Analytics are both cookies used by us, exclusively for the purpose of tracking which pages on the website you’ve visited and for how long. Rather than record that Mr A.User visited and did x, y, z, they function more to record that a visitor from country or IP address (eg Australia or 10. 52. 9. 54)  landed on this page, clicked this page next, and stayed for 5 minutes.
These type of cookies are used by us to ensure we deliver content our visitors enjoy and find useful, as well as to create effective marketing campaigns.

If you are on Facebook or Instagram, they may result in you being shown our ads.

Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar.

2.3 Links to other sites
Please be aware that when we link to other sites outside the website, they are outside our sphere of influence. We cannot be held responsible for their content, nor their privacy notices.

2.4 Right to review & update
If you wish to inquire about your personal data held by the website, please email

3. Retention & deletion
3.1 Automated unsubscribe
At the bottom of every email sent by us, you will see an ‘unsubscribe’ link. This instantly stops all automated communications to you from us, including support for paid products & services.

3.2 Manual unsubscribe
If you are a client of Cate Brickell and we have a working relationship, hitting unsubscribe does not cease communications, particularly if we are mid-project. These communications are 1:1,  normal-type between professionals and stop at completion of project.

3.3 Right to be forgotten
You have the right to request ALL your data is stripped of personal identifiers. As a general subscriber, this means you’d be deleted from the list.  If you’ve bought a product, your private data will be replaced with generic, non-identifying numbers (such as ‘buyer 24’)

4. Information from children
We are committed to protecting the privacy of children. Our offerings are generally not designed for or directed to children, and are only for use by individuals who are 18 years and older. On our Website, we do not collect personal data from any person we actually know is under the age of 18. In the online space particularly, parents or guardians are urged to participate in their children’s exploration of the Internet and to teach their children about protecting their personal information while online.

5. Acceptance of these conditions
We have the right to assume all visitors have carefully read this notice, particularly when they are explicitly agreeing to its terms. If someone does not agree with this policy, they should refrain from using our website or offers. We have the right to update our privacy notice as necessary, and this will be reflected with versioning details as per the top of this notice.

6. Sharing of personal information
At no time other than disclosed in 2.1 above (for required processing) will we share your data. This includes selling or renting it to 3rd parties.

7. Our legal obligation to disclose personal information
We will reveal a visitor’s personal information without their permission only when we are required to by law.

8. Further information or action
If you have questions regarding Life Behind The Purple Door’s privacy notice, then please contact us at

Disclosure Policy
At times, affiliate links are used throughout the content of the website. These links are for products and services that Cate has used and recommends, and will be clearly identified. If you choose to purchase after clicking the link, we will be remunerated at no extra cost to you.

General Disclaimer 
All content and services provided by Life Behind The Purple Door and Cate Brickell is intended for information and education purposes only. Nothing on the site should be interpreted as legal, medical, tax or other professional advice.

Any testimonials shared are not a guarantee that you will receive the same result.
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