Expert bloggers have been saying for years that the money is in the list. But it still took me a very long time to actually start my newsletter, and if you're on my list you know that I'm really not very consistent with sending them.
So why did I move from Mailchimp to ConvertKit, then? I mean, with the Australian dollar so low, ConvertKit is costing me around $A40 each month, and my email list is less than 100, and 4 months after I signed up I still haven't relaunched my sign up form with an opt in, so why?